Irrelevant content

One of the commonest and costliest email marketing errors you can commit is sending irrelevant content to your audience. This is the best way to make people delete your posts or, worse, entirely unsubscribe from your list.

The point is, if you use an email service provider, ensure you will have the data needed to send the relevant emails to people. Even if you don't collect demographic data (such as age, gender, location, etc.) or did not track activities (shopping, attending events), you can at least see which emails your recipients open and which of your campaign they engage most. Use this valuable insight to keep up to date with your content, themes, and design decisions in the future.

Also, think about making use of the tools you are paying for. Creating a highly personalized and targeted email strategy is easy when you use Automation, segmentation, and dynamic content. It might be stressful and time-taking however, the result will worth it.

Sending Long form emails

While researching email usage statistics, after checking a lot of research and claims, more than 100 billion emails are sent in a day, 28% of a typical workweek is spent on email, 65% of emails are opened all over again on a small screen. The average email read time is 15-20 seconds; people check their email 36 times per hour. Therefore, it would be best for you to know that crafting an excellent email takes time, but the attention people give to it is very little.

So, if people don't have a lot of time to read emails, the email itself shouldn't be too long. If your audience opens the email and sees five paragraphs instead of a few clear sentences, it might bore them. That means there is a need for word reduction while sending your email. Ensure you always go straight to the point in just a few lines.

Because they are humans

Sometimes the problem might not be coming from you; it might be them. You need to understand that you are not sending a message to a bot; they are also humans. And as humans, they have their schedules; it can be work and other responsibilities. So, amidst their busy schedules, reading and responding to a follow-up email might be difficult. And that’s why you have to adhere to the point above strictly;

Ensure the content is relevant

Lastly, it must clear, short, concise, and straight to the point.